9 Key Insights Into Business I Got From Going Underground!
This story is from my dim, dark past, with “dark” being the key word... read on, it’ll make more sense. It gives context to a number of personal insights into the challenges faced by business owners everywhere, together with some thoughts on how to resolve them.
While the story is important, if you’re one of those people who needs to cut to the chase, either due to a lack of time or lack of attention, then head to the section titled The Insights I Gained, otherwise I hope you enjoy!
A Story About Four People
You might know this one, but here's a story about four people named Everybody, Somebody, Anybody and Nobody.
A Man Walks Into A Bar...
An entrepreneur's (short) story
It was 3.00 pm on a cold and wet Wednesday afternoon when Jake walked into the bar. The place was quiet apart from the TV on the wall which was tuned to the local sports station. He sat on a stool at the far end and ordered a beer.
Dave, the barman, who was a pretty good judge of people, could sense the anxiety within Jake.




