Articles in Category: Marketing
While measuring your results is critical to understanding where your business is and where’s it’s going, I want to touch on another aspect of measurement. The first and only true measure of business success is not what we get from our customers, it’s what our customers get from us. So, we’ve also got to become more professional at understanding how our customers see and measure results.
Brand is not what you are, it’s WHAT YOU DO, for the RIGHT PEOPLE!