Your Business is a SYSTEM
Business Systems and Personal Systems create focus and, far from limiting you, allow you to be more creative!
Measuring results and why you're probably getting it wrong
While measuring your results is critical to understanding where your business is and where’s it’s going, I want to touch on another aspect of measurement. The first and only true measure of business success is not what we get from our customers, it’s what our customers get from us. So, we’ve also got to become more professional at understanding how our customers see and measure results.
First, design your business - then grow into it
Thomas Watson, the father of IBM, was once asked how he built his company into the structure it became – because, he said, “I planned that structure from day one”.
Most small businesses, if they have a structure, build it only to suit their current needs. Consequently, a few people are designated to fill all the roles so the structure is defined by the individuals and not by the tasks they do. As this becomes ingrained over time it becomes difficult, if not impossible, to separate the two.
Defining Your Brand
Brand is not what you are, it’s WHAT YOU DO, for the RIGHT PEOPLE!