Articles in Category: Sales

Measuring results and why you're probably getting it wrong

Measuring results and why you're probably getting it wrong

While measuring your results is critical to understanding where your business is and where’s it’s going, I want to touch on another aspect of measurement. The first and only true measure of business success is not what we get from our customers, it’s what our customers get from us. So, we’ve also got to become more professional at understanding how our customers see and measure results.

on Saturday, 20 September 2025. Posted in Business Growth, Marketing, Sales

Defining Your Brand

Brand is not what you are, it’s WHAT YOU DO, for the RIGHT PEOPLE!

Defining Your Brand

What Do You Do?  In many cases, your success will be determined by how accurately you can define what business you’re in. It has to be presented from your customer’s view – they need to know WIIFM (What’s In It For Me!)

on Thursday, 11 September 2025. Posted in Productivity, Business Growth, Marketing, Leadership, Sales

Most people overestimate what they can do in one year and underestimate what they can do in ten years.
Bill Gates

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