Measuring results and why you're probably getting it wrong

Measuring results and why you're probably getting it wrong

While measuring your results is critical to understanding where your business is and where’s it’s going, I want to touch on another aspect of measurement. The first and only true measure of business success is not what we get from our customers, it’s what our customers get from us. So, we’ve also got to become more professional at understanding how our customers see and measure results.

Don't Feed Your Own Business "Monster"

Don't Feed Your Own Business

Unfortunately, most people who start, buy or inherit their own business will end up as an exhausted failure rather than the successful developer of their own “freedom” machine. Most have been struck with an entrepreneurial seizure - there’s the manager who takes redundancy and starts a consultancy business, the labourer who quits to become a contractor or a cook who opens her own restaurant.

Defining Your Brand

Brand is not what you are, it’s WHAT YOU DO, for the RIGHT PEOPLE!

Defining Your Brand

What Do You Do?  In many cases, your success will be determined by how accurately you can define what business you’re in. It has to be presented from your customer’s view – they need to know WIIFM (What’s In It For Me!)

Many small business owners are incredibly busy until the day they go broke.
David Floyd


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