While measuring your results is critical to understanding where your business is and where’s it’s going, I want to touch on another aspect of measurement. The first and only true measure of business success is not what we get from our customers, it’s what our customers get from us. So, we’ve also got to become more professional at understanding how our customers see and measure results.
Unfortunately, most people who start, buy or inherit their own business will end up as an exhausted failure rather than the successful developer of their own “freedom” machine. Most have been struck with an entrepreneurial seizure - there’s the manager who takes redundancy and starts a consultancy business, the labourer who quits to become a contractor or a cook who opens her own restaurant.
Brand is not what you are, it’s WHAT YOU DO, for the RIGHT PEOPLE!