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The word 'aspiration' has been the single most effective word in advertising for decades, used to sell everything from holidays to cosmetics, kitchens to diet pills. Aspirational marketing is easy to spot because it is illustrated with images of beautifu…
I am constantly approached by people when I am speaking at an event and asked the same two questions - "How easy is it to become rich?" and, "How can I become rich really fast?" I am still amazed at the thought process that must be going on in these peopl…
The SWOT analysis is a business tool available in the tool box of any small business owner. However, running a business forces you to focus on the issues and fires burning today, not tomorrow. Learn how to apply a SWOT analysis to your business and positi…
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Is Your Business Giving You The Freedom To Be
Are you being held hostage by your business?
Maybe you're contemplating starting your own business but questions like marketing, systems, staff and hundreds of others fill your head.
This site exists for one reason only... to help populate the beaches of the world! But not just with anyone. No, we want to populate the best beaches of the world with existing and aspiring small business owners, with entrepreneurs like you who can work so hard in your business that sometimes you lose site of what it is you're trying to achieve.
The beach, that quintessential image of success and freedom, is of course a metaphor. For some, using their business as a vehicle to create real freedom means being able to travel the world in search of new opportunities. For others it's spending more time with family and friends or pursuing a passion that, until now, seemed out of reach.
Most of us know the 'what' and the 'how'.... that sort of information is everywhere. But being First On The Beach is the why of running a successful small business - and, remember, it can be whatever and wherever you want it to be!
Do you want to take your business to the next level? Then come on in and meet people just like you - some of whom are already on the beach - and together lets help you develop a path to being First On The Beach!
David Floyd
Founder and Director of Beach Activities!
First On The Beach